CASEITALY: THE NEW FORMAT FOR THE PROMOTION AND INTERNATIONALISATION OF ITALIAN COMPANIES OF TECHNICAL COMPONENTS FOR THE BUILDING ENVELOPE.
In the new construction and redevelopment market, the Associations that represent the four major commodity sectors that manufacture in Italy and bear the “Made in Italy” label, have felt the need to significantly increase their share of exports. International operators require such productions be made within our country, recognising their quality, design and safety. Nonetheless, the vast majority of these companies consists of small and medium enterprises that fail to promote themselves effectively and intercept this opportunity.
This is why CASEITALY is here: a new and innovative format to effectively promote these companies, their values, their products and services. The four benchmark Associations, with the support and direction of the FINCO (Federazione Industrie e Costruzioni: Federation of Industries and Construction) Federation and the decisive support of MISE (Italian Ministry of Economic Development), through ICE (Italian Agency for the promotion abroad and the internationalisation of Italian companies), will attend with a dedicated space at five fairs abroad of great strategic importance. This will not merely be a trade show booth, but a comprehensive communication system to fully involve the operators and visitors of such events.
CASEITALY is much more than the sum of the Associations and companies present: it represents the best of Italian production, defining values and achievements strongly and tangibly. This will be a true tool of internationalisation for hundreds of companies who will be able to sustain themselves and grow, increasing their share of exports.
We can no longer afford to feebly seize the potential of international markets, which on the one hand require the specifications and contents of our products, but on the other fail to connect with them systematically and effectively.
With CASEITALY this trend will reverse decisively and clearly; the focus of the thousands of foreign operators involved in the international tour will be on the value of the “Made in Italy” label attached to the building envelope, on the value of thousands of companies and their operators that, to date, represent an excellence recognised (if not yet fully known) by the rest of the world.